Is the process of identifying and selecting the most relevant and valuable keywords that users are likely to enter into search engines when looking for information, products, or services. It plays a critical role in optimizing a website’s content to rank higher in search engine results and attract targeted organic traffic. During keyword research, digital marketers and website owners use various tools and techniques to discover high-traffic and low-competition keywords that align with their target audience’s search intent. The goal is to choose keywords that have a reasonable search volume and reflect the content’s relevance on the website. By incorporating these carefully selected keywords into the website’s content, meta tags, and other elements, businesses can improve their visibility, reach a more engaged audience, and increase the likelihood of attracting potential customers or visitors interested in their offerings.